On Thursday 7th April I attended Dairy-Tech which was held at Stoneleigh Park in Warwickshire. We exhibited a large trade stand and a team of Ruminant Specialists from different parts of the UK represented ForFamers throughout the day. On our stand we displayed a range of feeds including RumaxX and SelcoPlus. By showcasing a range of products, prospects and customers can see the wide variety of total feed solutions that we have available nationwide.
After being canceled twice due to Covid-19 restrictions, everyone was relieved to be back at Dairy-Tech. Our stand was busy throughout the day and it was lovely to see lots of customers and meet some new faces too. It was a lot of fun because everyone was in good spirits and had such a positive attitude. I was able to get some fantastic photos and videos for our social media channels throughout the day. In fact I collated it all into a reel which can be watched on our Instagram channel.
I was fortunate to go around the different stands at Dairy-Tech and listen to a range of different seminars. Abi Reader who works for the NFU gave a great talk on social media and the impact it has within the dairy industry. Abi mentioned a few tips which are important to use if you want to reach your target audience with your social media post. Nigel Owens, a world rugby refereeing icon, inspiring speaker and mental health champion, spoke about mental health in farming; a topic he is passionate about after experiencing his own challenges. Nigel has been very active with his farm in South Wales since retiring from officiating and has expanded a purebred herd of Hereford cattle. His talk was very moving and he left us with this quote ‘not only do we have a responsibility in what we say and what we do, we sometimes have more of one if we stand by and say or do nothing’.
The technological advancements within dairy industry are constantly growing. Christian Nightingale from Lely delivered a talk on ‘The future of robotics on dairy farms’. He highlighted a few innovative future developments that Lely is working on right now, focusing on the cow, the farmer, the consumer and of course the environment.