Account Manager (R7683)

Account Manager (R7683)

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What do we have to offer?

An informal, no-nonsense and ambitious culture
An informal, no-nonsense and ambitious culture
Personal development through our Academies and other training courses
Personal development through our Academies and other training courses
Colleagues who like to share their passion and knowledge with you
Colleagues who like to share their passion and knowledge with you
We work For the Future of Farming. Would you like to join us?
We work For the Future of Farming. Would you like to join us?

About ForFarmers

#1 European Total Feed solutions provider
#1 European Total Feed solutions provider
Servicing over 27,000 farmers
Servicing over 27,000 farmers
Based in the Netherlands, Germany, Poland and the  United Kingdom
Based in the Netherlands, Germany, Poland and the United Kingdom
Listed since 2016 on Euronext Amsterdam
Listed since 2016 on Euronext Amsterdam


Not a fixed location (United Kingdom)

Job Title:                    Account Manager (Ruminants)

Location:                    Home / field based (Midlands)

Contract:                    Permanent

Hours:                        Full-time (37.5 hours per week)

Salary:                        Competitive

Reporting to: Sales Manager

Reference:                 R7683

Your role

As Account Manager you will be responsible for sales of the ForFarmers Total Feed Portfolio in line with the given sales strategy. You will be responsible for, and attributable to, the volume and margin targets provided. The Total Feed Portfolio covers compound feed, blends, dry straights, liquids, moist feeds, and our forage products, namely seed, additive and fertiliser. These products could be sold across the dairy, beef and sheep sectors, or,in short, the ruminant customer base and prospect pool. Working alongside the Field Sales Manager, the Account Manager will be tasked with prospecting new business and ultimately growth in market share across the region.

Your responsibilities

Selling Skills and Account management:

  • Service and add value to agreed ruminant accounts in-line with our Strategy 2025

  • To increase market share across the region

  • To add value to our customer base through nutritional advice, business insight, and general guidance

  • To achieve budgeted sales margin and volume targets

  • Achievement of sales targets

  • To implement selling price movements in line with Sales Manager instruction

  • To ensure full compliance with company credit management procedures

  • Build account plans for your main customers

  • Prepare and implement sales plan using  in conjunction with CRM

  • To ensure all CRM customer and prospect files are kept up to date

  • To fully utilise the CRM management package to identify and target potential growth opportunities

  • To review monthly with Sales Manager performance and achievement of growth targets as identified in CRM

  • To be structured in the approach to prospecting and efficient with use of time

Business Development:

  • Working closely with the Sales Manager, identify areas of opportunity to grow market share and to optimise the added value return

  • Work with CalfSpecialist for growth in calf feed market share

  • Make recommendations on the settlement of complaints and deal quickly with complaint issues

  • Sharing all relevant knowledge proactively with the team members

  • Develop relationships with key accounts and focus on value improvement and volume growth

  • Fully utilise all of the ForFarmers offering working with DML through compounds, blends, co-products, straights, Forage-Work alongside the Forage specialist to drive forage sales in the region

Team Working:

  • Promote, encourage and facilitate collaboration and consultation within the team

  • Maintain good relations with CSD and Mill and transport ensuring they have accurate information and are involved with Health and Safety on Farm issues

  • Share success and best practice with the team


  • Use the techniques for selling which have been developed and trained in ForFarmers

  • Attend internal/external meetings

  • Delivery of management information on customer retention, acquisition and profitability on accounts

  • Keep abreast of developments through technical briefs, campaigns and product knowledge

Your profile


  • Commercial Drive

  • Commercial Experience

  • Understanding and knowledge of the UK agricultural market

  • Proactive and results driven

  • Knowledge of the region and relevant networks in the region

  • Team player

  • Analytical and problem solving skills

  • Communication skills

  • IT competent


  • SAP C4C experience


  • Employee Assistance Programme (offering support on a range of topics). 

  • No two days are the same offering variety in your role. 

  • Options to enhance your pension after 12 months service (increased employer contributions). 

  • Opportunities to grow personally and develop within the business 

  • Cycle to work scheme. 

  • B&Q Trade card offering 10% discounts in-store and online. 

About ForFarmers

Do you ever stop to wonder where your Sunday morning poached egg came from? Or the milk in your cafè latte? Or what about the sausage and bacon served with full English? It will come as no surprise to you that the animals which produce these products need to eat themselves too. And that’s where ForFarmers comes into the equation. 

ForFarmers produces feed for cattle, pigs and poultry in both conventional and organic livestock farming. And that probably sounds a great deal simpler than it actually is. Make no mistake: an awful lot of knowledge, research and innovation has gone into one of those seemingly simple-looking chunks of animal feed. And these are the kind of things we, as a company, invest a great deal in. 

Proud values:


Working for ForFarmers is more than a job; it's a passion. The farming business is what makes us tick. We do everything we can to future-proof the sector, and this ambition shines through in our behaviour and our way of working. We push back boundaries and go the extra mile for our customers, suppliers and colleagues.


Our actions have an impact. We help farmers work in a sustainable way so that together we can safeguard the continuity of the farming business. The same principle applies to our day-to-day operations: we take good care of our customers and other stakeholders, and always aim for the best, most efficient and most sustainable result.


Keeping an open mind enables us to support farmers in the rapidly changing agricultural sector. We are able to adapt to the needs and working methods of the industry and are always on the lookout for new opportunities. We are clear about our intentions and expectations and prefer to listen than to speak.


Addressing the challenges with which the agricultural industry is faced requires a joint effort and mutual trust. We join forces with colleagues and customers and work as one team towards our shared goals. In many cases we take the lead but we are also able to follow if that produces better results.


We have a natural ambition to get things done, regardless of how difficult the job is. We do what we say and say what we do. We are respectful, honest and direct at all times. It is the sign of a ForFarmers employee.


We value diversity in our workplace and welcome enquiries from everyone. To apply for this position please see our website Vacancies | Working at ForFarmers

Please make us aware if your need any reasonable adjustments to participate in this process.

We encourage you to submit your application as early as possible and not wait until the published closing date as this can vary.