ForFarmers Privacy Statement

ForFarmers respects the privacy of the people with whom it comes into contact. This includes customers, employees, business relations and website visitors. ForFarmers thinks that it is important that your personal information is treated confidentially and that privacy legislation is observed. This privacy statement tells you about how ForFarmers processes your personal data. 

Who is responsible for your data?
ForFarmers N.V. together with its subsidiaries (hereinafter referred to as ‘ForFarmers’) are responsible for processing your personal data. ForFarmers’ contact details are as follows: ForFarmers NV, PO Box 91, 7240 AB Lochem, the Netherlands, tel: +31 573-28 88 00, email:

ForFarmers may also have a different privacy statement for specific products or services. In such cases the specific privacy statement will apply. 
When does ForFarmers collect your personal data?
Personal data include for example: name, address, date of birth, telephone number, email or IP address.  ForFarmers collects your personal data if for example you fill in a form, send a letter or email, or call our customer services department.  You also provide your personal data when you visit one of the ForFarmers’ websites, or enter your data there, or at one of our depots, or with one of our employees.  Moreover, your personal data are collected within the scope of customers, potential customers and business contacts with ForFarmers. 

What does ForFarmers use your personal data for?   
ForFarmers uses your personal data to help run efficiently and effectively the business operations, the delivery of products and services and specifically the execution of the following activities:

•    ForFarmers processes personal data for implementing agreements and maintaining relationships with customers, suppliers and other parties involved. For example ForFarmers records the names and addresses of customers or their representatives and updates them when changes occur.  ForFarmers bases this kind of processing on respectively performance of agreements and its legitimate interests with respect to maintaining relationships and contacts that are necessary for normal business operations.  

ForFarmers also processes personal data such as login data when customers register via the MyForFarmers portal.  This portal provides customers with a view of their company details such as orders and invoices. Using this information made available via MyForFarmers for example, ForFarmers can provide its customers with individual advice regarding feed and/or improving the efficiency and effectiveness of their business operations. Partly because of the feed and business related character of this advice and the endeavour to provide the best service, ForFarmers bases the processing of this data on its legitimate interests. ForFarmers can also use this data for dealing with complaints for example.

•    In order to carry out marketing activities, ForFarmers processes the personal data of (potential) customers using their addresses, email addresses, company and sector data and website visits. Where necessary in this respect personal data are processed based on receiving prior consent.  For the purposes of direct marketing to customers the basis for processing is legitimate interest because these activities are considered to be normal business operations at ForFarmers.

•    Regarding communications, such as distributing information about products and/or services via newsletters, websites, social media, MyForFarmers’ personal accounts or otherwise, and distributing information about events for example, then the personal data of contacts are processed.  In this respect ForFarmers can also distribute (financial) information to shareholders, analysts, the press and/or others who have given their contact details to ForFarmers for this purpose.  Prior consent is requested for sending information via a newsletter.  Regarding cookies reference is made the Cookie Policy below.  For other communications, ForFarmers’ legitimate interests are the basis because these activities are considered to be normal business operations at ForFarmers.

•    In order to improve services, the personal data of customers, such as reports concerning the delivery of products and services, visit reports, business reports or technical (business and animal) results (including feed conversion data in combination with a company number) are used for internal analyses and measuring and improving product and business performance. The basis for processing is legitimate interest as the processing is necessary within the framework of normal business operations at ForFarmers.

•    Job seekers can provide consent for ForFarmers to retain their data such as contact details and CVs that have been entered via ForFarmers’ ‘Working at’ websites.  Job seekers can also add a link to their ‘LinkedIn’ profile or a similar application.  With this information ForFarmers can assess whether a job seeker will be invited for an interview. 

•    Invoice and payment data for example is processed for the financial administration and internal controls.  The basis of this processing concerns the performance of a contract.

•    In order to ensure the security of people (e.g. visitors and employees), information, buildings and products, visitors to our premises are asked to leave their name and business details with ForFarmers for example.  In the factories of ForFarmers CCTV may be used.  Personal data in such cases are processed on the basis of the legitimate interests of ForFarmers with respect to security. 

•    In the interest of developments and analyses for improving the ForFarmers’ websites, information such as IP addresses, web-page visits, click and surfing behaviour, internet browsers and the duration of the visits or sessions, are all processed.  The basis for this processing is legitimate interest.  Reference is made to the Cookie Policy below.

With whom can ForFarmers share your personal data?
ForFarmers will not sell your personal data on to third parties and only uses them for the above-mentioned purposes.  ForFarmers can involve third parties in the running of the business.  Insofar as these third parties process your data while carrying out business operations, specific measures are taken to ensure that your personal data are only used if they are needed in this respect. Furthermore, ForFarmers will provide third parties with your information when this is mandatory, such as under court order, or if it has received prior consent to do this. 

Exchanging information within the ForFarmers Group
If you are a customer of ForFarmers, then your personal data can be exchanged within the ForFarmers Group. This can be done for administrative reasons and in order to obtain a total overview of your company and the products and services that you take from ForFarmers.  This allows ForFarmers to provide you with better service.  ForFarmers bases that processing of data on its legitimate interest since these activities form part of the normal business operations of ForFarmers.

For how long are your personal data kept?
ForFarmers keeps personal data no longer than necessary for the above-mentioned purposes.  The retention period for personal data depends on the purpose for which they are used.  In doing this, account is taken of the legal retention period that applies, the reasonable expectation that the personal data may still be used for the purpose they were originally obtained and with the legitimate interests of ForFarmers.  As soon as the personal data are no longer required they are made anonymous or deleted.

Securing your personal data
ForFarmers has taken the necessary security measures in order to prevent illegal use of your personal data.  ForFarmers has drawn up an information security policy and has trained its staff in this aspect.  Moreover, ForFarmers has taken measures regarding physical and digital security access.  

Request for access, correction, deletion, objections and data transfers
If you have your own account with ForFarmers (e.g. My ForFarmers) then you have access to a large part of your personal data that have been collected. You can at any time change or delete some of the information, for example regarding your account details. 

If you would like to have access to all personal data collected about you, or if you do not have a ForFarmers account, please send your request by email to the following address You can also use this email address when you want to change or delete your personal data, or if you want to object to processing, or if you want to use your right to data transfer.

Questions, comments or complaints
For questions, comments or complaints about the protection of your personal data by ForFarmers, please make contact via PO Box 91, 7240 AB Lochem, the Netherlands, tel: +31 573-28 88 00, email:

Furthermore, based on the applicable privacy legislation, you have the right to submit a complaint to the regulatory authority.

The ForFarmers’ privacy statement can change when new developments arise that require this. The most up-to-date version of this privacy statement can be found on ForFarmers’ website. This privacy statement was drawn up on 28 March 2018.

Cookie Policy

The ForFarmers Cookie Policy contains information about the use of cookies and similar technologies (hereinafter referred to as ‘cookies’) on the ForFarmers website and ForFarmers websites linked to this.

What is a cookie?
A cookie is a simple text file that is saved in the memory of your web browser or device when visiting a website. Information is stored on this as a text file that allows a website to recognise a specific device or browser. Therefore a cookie can contain information about an advertisement or advertiser, or a unique ID code for example.

There are different types of cookies each having its own specific functionality.  Some cookies are needed because otherwise the website cannot work.  And some cookies help the visitor by retaining the language they prefer to read on the website for example.  Many cookies are used to remember your internet behaviour, for instance, which pages you visited.  Please remember that when you reject or delete cookies, you can also lose certain website functionalities or proper use of the website itself.

Various cookies:

Functional cookies:
Functional cookies are needed to be able to use that specific website, for example to recognise that you are the same user who visited the previous page on the same website so that your preferences can be retained.

Analytical cookies:
Analytical cookies are used to continually improve the website experience.  This keeps the user statistics up-to-date.  This information for example is about the number of visitors to a website, which pages visitors looked at, and also which browser and screen resolution they were using. 

Other types of cookies:
Prior consent is needed for using other types of cookies such as performance/session cookies, or profiling/tracking cookies.  

Performance/session cookies are used to monitor whether an advertisement on display has led to a sale, or to a registration for example.  These websites get paid.  Therefore websites can generate income while visiting the website remains free.  When using these sorts of cookies no personal data are saved that can be traced back to the visitor.

Profiling/tracking cookies ensure that the advertisements on display on the website provide a better match regarding the interests of the individual visitor.  By reading the cookie results, advertising companies can measure the success of their campaigns, gauge potential visitor interest, as well as any preferences they may have. 

Which cookies are used by ForFarmers?
ForFarmers uses functional, performance and analytical cookies.  ForFarmers does this in order to see how visitors are using their website.  This information helps ForFarmers to improve the website.  ForFarmers can use the website statistics provided by the analytical cookies.  This data is analysed so that the website can be matched better to visitors’ expectations and needs.  The data collected is used for no other purpose than improving our website.  The data collected is not given or sold to any third parties.  It involves the following data:
•    The browser used.
•    The time and duration of the visit.
•    The pages visited.
•    Error messages sent to the visitors.
ForFarmers measures website visits using Google Analytics.  Google is permitted to provide this information to third parties if required to do so by law, or insofar as third parties process the information on Google’s behalf. 

This website also uses Google Maps and Google Tag Manager.  A geographical map can be displayed on the website using Google Maps.  Route descriptions can also be made with this.  The tags on the website are deployed and managed with Google Tag Manager.  Our website also has a cookie for YouTube and/or Vimeo.  ForFarmers uses this for allowing videos to be played on its websites.

ForFarmers uses different cookies for some websites, such as marketing cookies. These websites will ask visitors for their permission for this in advance. 

How do you turn off or remove cookies?
If you do not want websites to place cookies on your computer you can change your browser settings so that you are warned before they are placed.  You can also remove cookies that have already been placed.

If you want further information about the Cookie Policy please contact ForFarmers, PO Box 91, 7240 AB Lochem, the Netherlands, tel: +31 573-28 88 00, email:

The ForFarmers’ Cookie Policy can change when new developments arise thereby requiring this.  The most up-to-date version of this Cookies Policy can be found on ForFarmers’ website. This Cookies Policy was drawn up on 28 March 2018.