New leadership for ForFarmers robotic team

Afbeelding: Bas van Santen and lely robot cropped 1

Experienced robotics specialist Bas van Santen has moved into the role of Robotic Product Manager for ForFarmers, to further develop and strengthen its service to robotic customers.

“Over recent years we have curated a specialist offering for our robotic customers,” says Greg Edwards, ForFarmers UK Ruminant OpCo Commercial Director. “From robot roadshows and webinars to on-farm advice and knowledge, we have been able to provide valuable insight and expert advice to our robotic milking customer base”

“Since joining ForFarmers, Bas has had a significant impact on our robot specialist team and has been key in defining what it is that our customers want and need from us in this arena. He now steps up to the Robotic Product Manager role. With over 25 years’ experience in the dairy industry, he is well placed to take our robotic offering to the next level.”

Having previously spent time at ADAS, the Dairy Group, and Lely, Bas has extensive experience supporting new and existing robot installations. During his time with ForFarmers, he has established himself as a trusted knowledge base.

“I’m delighted to be moving into this new role,” says Bas van Santen. “With lots of robotic knowledge already in the business, I am looking forward to increasing the rate of knowledge transfer to benefit our customers.”

Bas also hopes to enhance support for robotic customers through better utilisation of data: “Data holds the key to optimising the performance of robots and maximising the productive potential of the milking herd.  As we refine our offering, via innovations such as OptiRobot, our unique analysis program, we will be considering how we can help our customers better utilise robot data to enhance performance.”