ForFarmers enhance communications with appointment of Head of In-Market Execution

Afbeelding: Cara Green cropped 1.2

Experienced Ruminant Communication Manager, Cara Green has formally moved in to a newly created role as our Head of In-Market Execution. The In-Market Execution team are in place to manage all external communications from the business. This includes our press placement, agency projects, trade show presence and content marketing.

Having initially joined the business as an undergraduate, Cara returned to ForFarmers upon graduation, and has developed her skillset ever since. Having most recently managed communications for the Ruminant business, the Head of In-Market Execution role is a well deserved next step. 

Alongside our external positioning, Cara will now play a pivotal role with Supply Chain Development Lead, Hayley Graham and Supply Chain Development Project Manager, Rebecca Bickerton in commercialising our myForFarmers platform. Using digital marketing to develop leads, through to digital fulfilment via the e-commerce platform, will be crucial to maximizing engagement with smallholders and other harder to reach market segments. This will be an essential next step in our mission to become even closer to the markets we serve.

Cara will continue to be a key member of the wider marketing team, and this new role will assist the wider business in focusing even more keenly on our Local in the Lead strategy, namely new product innovations, margin management and environmental, sustainability and governance topics.