ForFarmers appoints UK Robotics Commercial Manager to expand specialised offering for robotic dairy herds

29-11-2021

ForFarmers continue to expand their offering to robotic dairy herds with the appointment of Laurence Loxam as UK Robotics Commercial Manager. With extensive experience in the robotics sector, Laurence will use his knowledge and experience to develop a more specialised offering to ForFarmers customers.

Laurence Loxam

“With 10% of GB dairy herds now milking via AMS, it’s crucial that we are able to offer our customers in this sector a more specialised offering” explains Laurence. “For those farms investing in robotic technology there is demand for a quick and sustainable return on their investment. Nutrition has a huge role to play, and this is what attracted me to ForFarmers."

“Understanding how you move from a feeding a cow who visits a traditional parlour twice a day, to feeding a cow visiting a robot five times a day is vital. Getting this right means you’re far more likely to see a good return on investment.”

In addition to this, Laurence believes that protocols also help to ensure success. “Having clear systems in place is important for all businesses,” notes Laurence. “But with a robotic system the attention to detail is magnified. The focus really needs to be hour by hour, and day by day to get things right and to maximise success.”

The role of robotics on farm will only continue to grow says Laurence. “Labour is now the driving force behind the majority of robotic investments, and we believe that this will continue to drive the sway towards the investment of robotics on farm.”

Laurence previously worked as General Manager for Lely Midlands where he specialised in both the sale of robots and in maximising robotic performance. “I’m excited to bring 25 years of experience in sales, management, and leadership to this new role. I’ve also spent 12 years outside of agriculture in retail, which taught me a huge amount about how the world ticks. However, the agricultural industry is my passion and for me it brings as sense of achievement like no other.”