ForFarmers appoints new Managing Director of DML

Afbeelding: Peter Lyon

ForFarmers continues to increase the talent within its teams by appointing Peter Lyon as Managing Director of its Dry, Moist and Liquid feeds (DML) division.

Peter has worked in the industry for 30 years, across a range of functions including technical sales, procurement, product development, commercial sales and country manager, with a number of high-profile domestic and international FMCG companies.

He comes with extensive commercial leadership experience gained across the end-to-end food supply chain. Known for being highly customer centric, Peter has a track record of building integrated teams to deliver customer excellence.

Peter joins ForFarmers from European Freeze Dry where he held the position of International Sales Director and UK Country Manager, prior to this he was 16 years with Dale Farm Ltd, leaving in 2020 as GB Commercial Director. He is excited to be joining ForFarmers and is passionate about delivering growth within the DML function.

“I look forward to further strengthening ForFarmers market position and building long-term, strategic partnerships which deliver sustainable returns throughout the supply chain,” Peter says.

“As an industry we have challenges ahead as we journey towards greater sustainability but

I’m really excited about working with the team at ForFarmers to help solve these to mutual benefit. The team’s service level dedication and technical expertise underpin ForFarmers Total Feeds portfolio, meeting the needs of todays and future generations of UK farmers.”

Peter is based on the Cheshire/Shropshire boarder and enjoys walking in the countryside and keeping fit on the badminton court.