“It’s the NLI team’s responsibility to contribute to projects which are a little more difficult to get off the ground, possibly because it requires several different departments’ involvement with these projects, or because these may need very specific knowledge, which is only available within ForFarmers to a limited extent. This could include data science, to name just one. The criteria for projects our team gets to work on is that a minimum of 2 to 3 departments must be involved and that these are so-called ‘calculated bets’. The latter means that, if you want your company to stand out from its competitors, you will occasionally need to invest time in projects or ideas which will also include a risk of these projects or ideas not succeeding. Plus these projects will generally also include a major data component. Fortunately the NLI team includes colleagues who are very enthusiastic about this particular topic, which means we can always benefit from the very latest and current in-house knowledge.”