We have learnt that a tailored approach to each farm is crucial when navigating the journey to zinc-free. I’ve been working with customers to evaluate not just one element of the feed programme, but the whole offering and then tailoring our approach to their goals.
A typical day
As we move closer to the zinc ban in June 2024, customers have been proactively asking about going zinc-free. We’ve had a lot of success with UK trials of VITAL and the customers who have taken part want to continue, which is great to see.
The overall response has been very positive to VITAL and it’s rewarding to see great results for producers.
It’s been exciting to talk about a new product with proven results. I’m enjoying working with customers to help them find the right solution for their unique needs with the knowledge that VITAL will make a significant difference.