Holly Goodchild, Head of Marketing & Communications (Pig, Poultry, Leisure)

Department: Pig, Poultry, Leisure – Marketing team

“I lead the marketing and communications across the pig, poultry, Farmgate, Marsdens and pet feed businesses in the UK.”

The Marketing Team

Afbeelding: Holly Goodchild small

“It’s a varied role because those five businesses operate in quite different market places- but that’s what makes it interesting!”

“I’m supported by a fantastic team: Adam North our Graphic Designer, Ester Busley our Marketing Executive and Vicky Day who supports behind the scenes with our marketing admin.”

“Beyond things like advertising, PR, sales materials, the website and social media, the team is also responsible for customer research and segmentation and working closely with our technical and sales teams on proposition development to ensure our products and services maintain our industry leading position.”

My Role

“I joined ForFarmers 18 months ago; over the past 10 years my career has been in agricultural and environmental roles covering marketing, brand management, internal communications, employee engagement and strategy.”

Outside of work

“When I’m not working I can be found yomping around the glorious Rutland countryside with my cocker spaniel, reading, enjoying the odd glass of wine or working on our garden project.”