Emma Moore, Executive Ruminant Specialist

Tell us a little bit about your background?

My passion for the agricultural industry started at a young age - I grew up on a mixed arable and pedigree beef farm in Northern Ireland before studying Bioveterinary Science at Harper Adams University. During my degree, I fulfilled my placement year with a nutrition company, and this really kickstarted my interest in that area of the industry. After university I worked on a 1,400 cow dairy unit in New Zealand, where I focused on calf rearing. Following this I worked for a small nutrition company before joining ForFarmers as a Youngstock Specialist in 2018.

What attracted you to ForFarmers?

I’ve always been ambitious and keen to progress my career, and this is something I knew I could do at ForFarmers. The level of training and support I have received since starting at the business has been fantastic. My managers have also always been supportive of my career plans and have helped me grow my role from a Youngstock Specialist to an Executive Ruminant Specialist by accessing nutrition, robotic and account management training.

What do you like about working at ForFarmers?

For me the best thing is the support I get from the team. There is such a huge knowledge base within the company, and there is a real willingness to share it with other team members. In my early career I was very lucky to have been given a mentor, who provided support as I developed the dairy nutrition side of my role. Working with such engaged and committed colleagues is one of the best things about working at ForFarmers. 

What does your role as an Executive Ruminant Specialist involve?

In my role I spend a lot of time out on farm, working with our customers to help them achieve their business goals. My predominant role is Robot Specialist covering Lancashire, Yorkshire and South Cumbria, providing nutritional support to my customers through diet formulations, costings and the Robot Analysis Programme to name a few. Another important part of my role is providing additional support to my customers by utilising the wider specialist teams that ForFarmers offers to all customers – for example our youngstock, forage and total feed specialists. 

Afbeelding: Emma Moore & Kenyons cropped 1

Robotic milking is a rapidly growing sector of the industry, and an area that I am hugely interested in and passionate about. In my opinion, understanding and utilising new technologies can help the industry become more efficient and allow farmers to maximise profitability. For me, I believe robot milking systems provide a way of future-proofing farming businesses in an increasingly volatile industry.

What is your favourite part of your role?

The best part of my job is supporting our customers to help them overcome challenges and meet their specific business goals. As we work so closely alongside our customers, it’s such a rewarding feeling when you have helped them further the position of their business. With the range of support we can offer our customers, it’s great to always be able to look at the next step and think about what more we can do to take their business forward.  

Every day is different, but I love the challenge that comes with this and the fact that I’m always building my knowledge. It’s really important to me to be in a role where I am able to be constantly learning and challenging myself to be the best I can be.  

What do you like to do outside of work?

Afbeelding: Emma Moore- Ginny cropped 1
Emma & Ginny

Currently, a lot of my spare time involves wedding planning having got engaged on New Year’s Eve. I’ve also got a six-month-old Golden Retriever called Ginny, so I spend a lot of time trying to mould her into a well-mannered dog! Living in the Ribble Valley means we’re blessed with lots of beautiful places to walk, and as we’re only an hour away from the Lake District we also spend time there. My fiancé and I also love to travel, with a trip to Canada planned for later this year.

Emma Moore- Croatia 2 cropped
Emma in Croatia
Emma Moore- Walking cropped
Out walking
Emma Moore- Sicily cropped
Visit to Sicily