Vision, mission and strategy

Our vision

ForFarmers is a leading player in the European feed industry. We work in the animal protein market with its ever-changing sustainability requirements, legislation, and consumer preferences. At the same time, there's a growing global demand for animal protein leading to more production in other regions. This calls for innovative and sustainable feed and farm solutions.

Our mission

It also makes our mission For the Future of Farming more relevant than ever: working side-by-side with farmers to ensure their success in producing healthy food in a sustainable way. It is a statement of commitment, encompassing the whole industry. It expresses our main goal: the continuity of farming.

Our strategy

In light of For the Future of Farming, we continuously work on knowledge development and innovation. We do this locally, close to the customer whenever possible. To achieve this, we have defined five strategic principles for our strategy. Read more about our strategy 2025.